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Yes, as in England, not Ohio. The proper British accent was a giveaway as soon as I picked up the phone. It's not every day I get phone calls from across the pond. I had a nice chat with this English chap. A jolly good bloke. Seems he works in the financial district for an investment house. His gig is analyzing companies that manufacture farm equipment.
So he called me to quiz me about the state of the used equipment market in North America. I've had similar calls from analysts on Wall Street. Despite the bad rap everyone in the financial biz gets these days, I give these callers credit. They're digging for information, not settling for the story spun on quarterly reports and conference calls by equipment manufacturers.
I told the London analyst how I was of the mind that the market for new farm equipment here in North America is greatly tied to the used farm equipment market. How's that? Well, what's been happening with the price of new equipment the last few years? Up, up, up. How have sales been for new equipment? Very strong indeed.
At the same time, what's been happening on the used farm equipment market? Used values also have gone up, up, up. Possibly at an even stronger clip than price increases on new equipment. The key to the rise in used equipment values in my book? Strong cash flow for farmers yes, but also a very limited supply of equipment - both new and used.
Manufacturers have been holding the supply of new equipment very tight. Smart. Very smart on their part. Anyone else read last month about how one of the major manufacturers laid off a sizable number of folks from their combine production facility? I read that with interest. Why? Because it will likely cause ripples in the used combine market.
Tight supply increases pricing power.
Hmmmm, makes me think of that 1991 JD 4455 MFWD tractor with 1,423 hours sold on the October 3, 2009, farm auction in south-central South Dakota for $94,500. That's what I call pricing power.
A tremendous amount of pent up buying demand has been realized the last two years, both for new and used farm equipment. Can buying demand continue to hold strong into 2010? If supply of equipment (new and used) remains tight, then I'll say yes. Will the supply remain tight? You might want to refer back to the end of point number one.
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