As Americans begin to make New Year’s resolutions for 2013, the U.S. Farmers & Ranchers Alliance (USFRA^®) encourages farmers and ranchers to place engaging consumer audiences about today’s agriculture at the top of their lists.

According to survey findings by USFRA, more than one in four Americans (27 percent) admit they often are confused about the food they are purchasing. Three in five Americans would like to know more about how food is grown and raised, but don’t feel they have the time or money to make it a priority (59 percent).

USFRA was created to lead the dialogue and answer the tough questions consumers have about today’s food production through events, social media, access to farmers and ranchers, and content on its website, www.fooddialogues.com. 

 “We want consumers to know that America’s farmers and ranchers share their values and are committed to answering Americans’ questions about how we raise and grow food. But to accomplish that goal, we all need to make a commitment to listen and respond positively to consumer concerns,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. “I encourage America’s farmers and ranchers to become involved by sharing their stories of continuous improvement and setting the record straight about today’s agriculture.”

According to USFRA, there are six steps to becoming involved.

1.    Commit to Learn More – Sign up for alerts and information at fooddialogues.com/user/register.