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Monsanto's mobile message
Monsanto launched its new America's Farmers Mobile Experience with a media preview session at Commodity Classic 2011. This 53-foot trailer becomes a three-room display for use around the nation.
The first group of journalists to tour the mobile unit recorded the story of how the American farmer is using new technologies to help feed the world.
Act I: A growing planet
Visitors to "Act I" of the mobile unit learn of the food needs of an expanding global population, one that will reach 9 billion people in 2050.
Act II: A movie
The first tour group in the unit views a video in a 180-degree theater, a program in which an American farmer tells the story of how he and his family are striving to adopt new technology.
Tools and technologies
Andrea Mitchell shows journalists through Act III of the mobile unit, where visitors learn highlights of the tools and technologies that farmers use in modern production agriculture.
In the Act III room, the public will learn the story of how plant breeding, biotech, and agronomics combine to help farmers meet the growing demand for food.
Monsanto's Allen Ciha shows journalists the function of a seed chipper, a device that starts the process of genetic engineering of seed.