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John Deere Forms Alliances with Dow, BASF

John Deere
continues to form business relationships with seed and chemical companies.

Last month,
it formed a collaboration with DuPont Pioneer to deliver real-time field level
data to farmers. This morning, John Deere announced collaboration with Dow
AgroSciences. Both firms plan to develop approaches and technology that deliver
data and provide information to farmers for site-specific applications.

Dow
AgroSciences officials say they will leverage the MyJohnDeere platform and new
cloud-based technologies to deliver customized prescriptions tailored to the
grower’s environments. 
This agreement will help its customers fully access DowAgroSciences products through optimal placement of technology into specific environments
based on a farmer’s field conditions, the companies said in a press release. This
will enable DowAgroSciences to recommend specific products from its hybrid portfolio, say company officials. 

MyJohnDeere,
which John Deere launched in 2012, is a comprehensive information platform that
Deere officials say helps farmers boost yields and operational efficiency
through better management of equipment data, production data and farm
operations. Company officials say this online platform allows farmers to
analyze yield variability, access decision support tools, and collaborate with
their agronomic advisers.


John Deere and BASF Partnership

This
morning, John Deere and BASF also announced plans to develop precision farming
and farm management tools. The companies say these tools will enhance field-scouting
services and tailor agronomic advice for farmers. These will help growers turn
data into management decisions more efficiently, the companies said in a press
release.

As
part of the agreement, BASF will offer a new service for field scouting and
agronomic decision support. John Deere will provide a new application for
sprayer setup as well as integration of field data via the portal MyJohnDeere.com.

The goal is
to launch the first joint integrated tools by the end of 2014 in key
agricultural markets with additional markets to follow, said the companies in a
press release. 

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