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01/23/2012 @ 6:55pm Dear Editor: The January 12, 2012 article, “ATV Injuries Accelerate,” highlighted the dangers of children operating large ATVs designed for adult riders. While we applaud the article’s general focus, the article missed several key ATV safety-related messages that we would like to share with readers of agriculture.com. Manufacturer's Minimum Age Recommendation Warning Labels: The article presented out-of-date manufacturer’s guidelines for correctly matching an ATV to the rider’s age. The correct way to determine if an ATV is appropriate for the intended rider’s age is to look for the Manufacturer’s Minimum Age Recommendation Warning Labels clearly affixed to all new ATVs. There are five age designations. Please see this link for images of the labels: http://www.atvsafety.org/images/warning_labels.jpg ATV Safety Training: The article highlighted the need for children to receive ATV safety training, however, it failed to mention that ATV training is available for free. The nationwide free education and training programs are made possible by the major manufacturers and distributors of ATVs and delivered through the ATV Safety Institute (ASI). The ASI has many ATV safety programs available, including our ATV RiderCourseSM, a hands-on, rider-training course that is available for free to anyone in the U.S. who has purchased a new ATV from one of the ASI’s member companies. The training is also free to family members and is available for anyone age 6 and older. In most cases, the major manufacturers pay incentives valued at up to $100 to purchasers who complete the course. To enroll in an ASI ATV RiderCourse, visit atvsafety.org or call 800.887.2887. ASI also offers free online e-Courses. There are courses specifically designed for either children or teens, and parents are encouraged to sit alongside and participate. ASI’s Golden Rules of ATV Safety: The article made mention of the fact that passengers should not be allowed on an ATV that is designed for a single rider. However, inappropriately riding with a passenger is only one of the ATV industry’s warned-against behaviors. Safe and responsible ATV use starts by following ASI’s Golden Rules of ATV Safety: 1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves. 2. Never ride on paved roads except to cross when done safely and permitted by law - another vehicle could hit you. ATVs are designed to be operated off-highway. 3. Never ride under the influence of alcohol or other drugs. 4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people. 5. Ride an ATV that's right for your age. 6. Supervise riders younger than 16; ATVs are not toys. 7. Ride only on designated trails and at a safe speed. 8. Take a hands-on ATV RiderCourseSM and the free online E-Course. Visit ATVsafety.org or call 800.887.2887. You can find these Golden Rules presented on ASI’s homepage – www.atvsafety.org The ATV Safety Institute: The safe and responsible use of ATVs is a top priority of the ATV industry. In 1988, ATV industry leaders formed the ATV Safety Institute (ASI) to implement an expanded national program of all-terrain vehicle safety education and awareness. The ASI is a not-for-profit organization whose primary goal is to promote the safe and responsible use of ATVs. In addition, there are safety videos and many other ATV safety materials available on our website, including the publication entitled, “Parents, Youngsters and ATVs”. Links you might find of interest: • ASI’s online e-Courses: http://bit.ly/p8FnPP, or click “Enroll Now” on our homepage. • ASI’s collection of safety videos: http://atvsafety.org/videos.cfm • Media resources: http://bit.ly/r00lNx • ASI’s “Tips And Practice Guide for the ATV Rider” booklet: http://www.atvsafety.org/InfoSheets/ATV_Riding_Tips.pdf • ASI’s “Parents, Youngsters and ATV’s” booklet: http://www.atvsafety.org/downloads/pya.pdf • Other safety materials: http://bit.ly/nT1hgY If you would like any further information on ATV safety, please contact me at (949) 727-3727, extension 3091. Warm Regards, Paul Vitrano Executive Vice President ATV Safety Institute

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In Response to "ATV Injuries Accelerate" 01/23/2012 @ 6:35pm Dear Editor: The January 12, 2012 article, “ATV Injuries Accelerate,” highlighted the dangers of children operating large ATVs designed for adult riders. While we applaud the article’s general focus, the article missed several key ATV safety-related messages that we would like to share with readers of agriculture.com. Manufacturer's Minimum Age Recommendation Warning Labels: The article presented out-of-date manufacturer’s guidelines for correctly matching an ATV to the rider’s age. The correct way to determine if an ATV is appropriate for the intended rider’s age is to look for the Manufacturer’s Minimum Age Recommendation Warning Labels clearly affixed to all new ATVs. There are five age designations. Please see this link for images of the labels: http://www.atvsafety.org/images/warning_labels.jpg ATV Safety Training: The article highlighted the need for children to receive ATV safety training, however, it failed to mention that ATV training is available for free. The nationwide free education and training programs are made possible by the major manufacturers and distributors of ATVs and delivered through the ATV Safety Institute (ASI). The ASI has many ATV safety programs available, including our ATV RiderCourseSM, a hands-on, rider-training course that is available for free to anyone in the U.S. who has purchased a new ATV from one of the ASI’s member companies. The training is also free to family members and is available for anyone age 6 and older. In most cases, the major manufacturers pay incentives valued at up to $100 to purchasers who complete the course. To enroll in an ASI ATV RiderCourse, visit atvsafety.org or call 800.887.2887. ASI also offers free online e-Courses. There are courses specifically designed for either children or teens, and parents are encouraged to sit alongside and participate. ASI’s Golden Rules of ATV Safety: The article made mention of the fact that passengers should not be allowed on an ATV that is designed for a single rider. However, inappropriately riding with a passenger is only one of the ATV industry’s warned-against behaviors. Safe and responsible ATV use starts by following ASI’s Golden Rules of ATV Safety: 1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves. 2. Never ride on paved roads except to cross when done safely and permitted by law - another vehicle could hit you. ATVs are designed to be operated off-highway. 3. Never ride under the influence of alcohol or other drugs. 4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people. 5. Ride an ATV that's right for your age. 6. Supervise riders younger than 16; ATVs are not toys. 7. Ride only on designated trails and at a safe speed. 8. Take a hands-on ATV RiderCourseSM and the free online E-Course. Visit ATVsafety.org or call 800.887.2887. You can find these Golden Rules presented on ASI’s homepage – www.atvsafety.org The ATV Safety Institute: The safe and responsible use of ATVs is a top priority of the ATV industry. In 1988, ATV industry leaders formed the ATV Safety Institute (ASI) to implement an expanded national program of all-terrain vehicle safety education and awareness. The ASI is a not-for-profit organization whose primary goal is to promote the safe and responsible use of ATVs. In addition, there are safety videos and many other ATV safety materials available on our website, including the publication entitled, “Parents, Youngsters and ATVs”. Links you might find of interest: • ASI’s online e-Courses: http://bit.ly/p8FnPP, or click “Enroll Now” on our homepage. • ASI’s collection of safety videos: http://atvsafety.org/videos.cfm • Media resources: http://bit.ly/r00lNx • ASI’s “Tips And Practice Guide for the ATV Rider” booklet: http://www.atvsafety.org/InfoSheets/ATV_Riding_Tips.pdf • ASI’s “Parents, Youngsters and ATV’s” booklet: http://www.atvsafety.org/downloads/pya.pdf • Other safety materials: http://bit.ly/nT1hgY If you would like any further information on ATV safety, please contact me at (949) 727-3727, extension 3091. Warm Regards, Paul Vitrano Executive Vice President ATV Safety Institute

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