What does Hollywood have to do with what happens on your farm every day? Not much, at least on the surface. But, the city on the west coast has a lot to do with shaping opinions through film and other media, and consequently holds a vital role in the sustenance of farms in a time when agriculture is sometimes the target of attacks from those outside the industry.

In an effort to bridge the information gap between the 2 segments of the population, ag leaders are gathering in Hollywood, California, for a discussion of the "intersection of pop culture and food production."

"Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America," an event assembled by the U.S. Farmers & Ranchers Alliance (USFRA) will take place next Wednesday and Thursday, June 20-21, and include filmmakers, journalists and national ag leaders including the California ag secretary and American Farm Bureau Federation president and USFRA chairman Bob Stallman.

"The involvement of such expertise sets the stage for dynamic and productive discussions at the events and online," Stallman says.

• Learn more about the event and how to take part