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What color are your tractors?

Agriculture.com Staff 04/15/2010 @ 9:00am

There's power in a brand.

I find myself becoming more and more aware of this truth as the years roll by. Earlier this week I took our youngest daughter on a pair of college visits, to Purdue and the University of Illinois. At each school I wandered through campus bookstores. T-shirts, sweatshirts, caps, jackets, all with school emblems, stared at me from the racks and shelves. The checkout lines hummed as other parents like me bought into the brand.

Purdue. Illinois. Ka-ching.

We're all confronted with brand choices each and every day. Even at the hotel's continental breakfast room. Do I go with Cheerios or Rice Krispies? All day the brand choices just keep coming across a wide spectrum. Coke or Pepsi? McDonalds or Burger King? Walmart or Target? Chevy or Ford?

Not just on things we buy either. Who do you cheer for, Cubs or White Sox? Vikings or Packers? Browns or Bengals? Incredibly strong brands with emotional ties that run deep.

So let's talk tractors. Are you a one brand guy? Every tractor, or at least most every tractor you've owned, been the same color? Or maybe not. Perhaps you've owned a variety of color tractors over the years depending on your needs at different times.

Over my 20-plus years of tracking the used farm equipment market I've always found it fascinating to hear how folks approach the issue of brand loyalty when it comes to farm equipment and tractors, in particular. There is no right or wrong answer, of course. Just what has worked for you.

Untitled Document In addition to our daughter's college visits, I got to thinking about the power of the brand this week with a pair of recent farm auctions from northeast Missouri. Both sales were by Sullivan Auctioneers (www.sullivanauctioneers.com). Their sale on April 6, 2010, featured four very nice Massey Ferguson tractors, three Massey Ferguson 492 front-wheel assist tractors with loaders and low hours and also a Massey Ferguson 271 front-wheel assist with loader.

The following day, April 7, 2010, Sullivan Auctioneers had a farm auction that featured three nice Ford-NH tractors: a 2008 NH TS125A mechanical front-wheel drive with 715 hours and NH 56LB loader; a Ford TW35 mechanical front-wheel drive with 3,735 hours; and a Ford 7600 2WD with Ford loader.

Massey Ferguson and Ford, a pair of strong brands.

So how did these Massey Ferguson and Ford tractors sell? Very well I'd say. More of what I've been seeing on all nice condition used tractors, regardless of the brand, the last few years all around the U.S. and Canada. Very strong sale prices.

Untitled Document I've posted videos of both these auctions so you can watch the Massey Ferguson and Ford tractors being sold and see what you think of the final sale prices. Just click on this link to my Machinery Pete Youtube channel at www.youtube.com/user/machinerypete.

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