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Raven Expands Guided Steering System Portfolio

Updated: 05/01/2014 @ 10:32am

The Applied Technology Division (ATD) of Raven Industries, Inc. has purchased SBG Innovatie BV as well as its affiliate, Navtronics BVBA. SBG, which is headquartered in the Netherlands, manufactures advanced GPS steering systems for a number of ag applications. This acquisition broadens Raven's guided steering system portfolio by adding high-accuracy steering applications. The European home office for Raven will now be housed at the SBG headquarters.

"SBG specializes in very precise, real-time kinematic, or RTK, GPS steering systems with a focus on high-value crops," says Matt Burkhart, applied technology division vice president and general manager. "Their highly accurate implement steering technology broadens Raven's existing product line and integrates well into the Raven product portfolio."

Rik van Bruggen, managing director of SBG, adds, “We’re excited to join Raven so that, together, we can expand Raven’s footprint in key geographies and augment their expertise and product line. In turn, Raven’s scale and resources will allow SBG to realize our dream of growing the business and helping customers increase yields and efficiencies. Raven is a good partner for us because they are committed to increasing their presence in Europe and providing additional opportunities for our team."

SBG’s products will be available immediately as a part of Raven’s lineup of precision ag products. Sales team members from both companies will offer the combined product lines. 

Learn more at ravenprecision.com/sbg.

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