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Nothing says love like steak

February is about Valentine's Day, and it is also Heart Health Month. This year, the Cattlemen's Beef Board combined the two events in using beef checkoff dollars to initiate an "I Heart Beef" campaign to help strengthen interest in beef middle meats such as steaks and the tenderloin.

"It is strategically positioned during a time when consumers tend to focus on dieting, and we're trying to make them aware of the heart health benefits of lean beef, which aids the ultimate goal of the checkoff -- increase beef demand," says Dave Fugate, cow/calf producer from Greenback, Tennessee.

A checkoff-funded consumer survey geared toward the campaign found:

  • Nothing says love like a great steak dinner for Valentine's Day, say 62% of Americans.
  • Americans associate steak as a "best match" for love (44%), romance (42%) and passion (41%).
  • A ribeye (35%) or T-bone steak (32%) are chosen as the best meal to share with a significant other.

Daren Williams, executive director of communications for the National Cattleman's Beef Association, shared this message about the campaign with us at the recent Cattle Industry Convention.

February is about Valentine's Day, and it is also Heart Health Month. This year, the Cattlemen's Beef Board combined the two events in using beef checkoff dollars to initiate an "I Heart Beef" campaign to help strengthen interest in beef middle meats such as steaks and the tenderloin.

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