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Valentine's Day is coming up: Splurge on a steak

Agriculture.com Staff 02/12/2010 @ 2:12pm

February is about Valentine's Day, and it is also Heart Health Month. The Cattlemen's Beef Board has combined the two events in using beef checkoff dollars to initiate an "I Heart Beef" campaign to help strengthen interest in beef middle meats such as steaks and the tenderloin.

"It is strategically positioned during a time when consumers tend to focus on dieting, and we’re trying to make them aware of the heart health benefits of lean beef, which aids the ultimate goal of the checkoff -- increase beef demand." says Dave Fugate, cow/calf producer from Greenback, Tennessee.

A checkoff-funded consumer survey geared toward the campaign found:

  • In this month of romance, beef is the preferred choice of Americans (62%) because nothing says love like a great steak dinner for Valentine's Day.
  • Americans associate steak as a "best match" for love (44%), romance (42%) and passion (41%).
  • When it's time to share that Valentine's Day meal, beef wins. A ribeye (35%) or T-bone steak (32%) are chosen as the best meal to share with a significant other.

February is about Valentine's Day, and it is also Heart Health Month. The Cattlemen's Beef Board has combined the two events in using beef checkoff dollars to initiate an "I Heart Beef" campaign to help strengthen interest in beef middle meats such as steaks and the tenderloin.

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