AG CONNECT Expo debuts in 2010
Today's agricultural markets are no longer impacted by small, local factors but by economic, political, and social events happening around the world. As agriculture has evolved into a global and dynamic industry, producers need to be equipped with the best possible information, without boundaries, in order to be competitive.
"Research reveals that producers and other industry professionals really want more substantive discussions with industry leaders and want to learn more about how agriculture around the world will affect their businesses," says Charlie O'Brien, Association of Equipment Manufacturers (AEM), vice president, agricultural services. "They want the ability to rub elbows with the owners, product managers, or engineers who can really answer the questions about whatâ€™s going on with equipment and seed innovations."
To bring the world of ag together, AEM is debuting a new international agriculture event, AG CONNECT Expo. The event will showcase the latest industry innovations, products, and technology, offer information on some of agriculture's most important business management issues, and provide access to leading industry experts worldwide.
The inaugural show, which has a $20 admission fee (increases to $30 after 12/14/09) that includes all three regular show days, is slated for January 13-15, 2010, at the Orange County Convention Center in Orlando, Florida. (A preview day will be held on January 12, 2010, by special admission.) After the 2011 show, the Expo will be on an every-other-year cycle to better align with other global events.
"Ag is deeply embedded in family and, as good as the show is going to be, we wanted to make sure we chose a venue that the entire family could take advantage of," says O'Brien.
Attendees will have knowledge-sharing opportunities to better evaluate their position in the world marketplace while networking in a global environment and learning how to get a competitive advantage. Industry professionals will gain insights into U.S. and international ag policies as well as management best practices that producers are using around the world.
"This event is designed to provide an extensive networking environment with industry experts worldwide. It will allow producers to build a base of information they can use after the show is over," says O'Brien.
Education is a key focus, and the show will be filled with a variety of learning opportunities - from free theater presentations to breakout sessions led by experts in the industry.
"The education piece is an important cornerstone to the event. It will be geared toward information that the attendees can take back to their operations and actually plug in and go," says O'Brien.
In the Innovations Theater, sponsored by Successful Farming magazine, free presentations will include:
Global Gearheads: Check out the new machinery and equipment from around the world.
Top 10 Tech Trends: Learn about rapidly changing precision agriculture and equipment.