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McCormick and Woods announce alliance

McCormick USA and Woods
Equipment Company announced today that they have formed a strategic partnership
to offer Woods attachments through McCormick USA’s nationwide dealer network.

This alliance covers a full
line of agriculture and landscape equipment including cutters, finish and
zero-turn mowers, front-end loaders, backhoes, snow blowers, and assorted
scrapers, discs, rakes, post hole diggers, stump grinders and blades. All
equipment covered under this agreement will be McCormick red and branded “McCormick
by Woods.”

“Being able to offer quality
Woods products in red with the McCormick brand will truly strengthen our full
offering of compact, utility and Ag tractors” said McCormick CEO, Doug Rehor. “Now
our customers can get a single brand solution for their tractor and attachment
needs; which opens up better retail financing opportunities and a true
tractor-attachment system. Further, our dealers will also be able to floorplan
the McCormick by Woods attachments along with their McCormick brand tractors.
This offers unprecedented flexibility to them as they manage their equipment

According to Jerry Johnson,
President of Woods Products Division, “Woods is proud to be affiliated with such
a well-recognized brand in partnering with McCormick. Blending OEM and
dealer-direct customers allows us to optimize our cost structure in building
the highest-quality equipment in the market. McCormick is poised for growth,”
continued Johnson, “and Woods is prepared to be an integral part of their
presence in the market place.”

Rehor and Johnson agree that
the partnership’s strength will be built on both companies’ philosophy of “doing
business simply” and corporate cultures revitalized by a focus on dealer
profitability. Both share aggressive growth objectives and are enjoying
momentum in the marketplace, bolstered by strong brand identities, recognized
for a premium product.

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