Today’s agriculture equipment has evolved into highly technical machines and the need for a competent dealer is even more important than ever. As we head into the future, and the technology in equipment continues to advance, knowledge will be power.

Yet, it’s not only the customers that demand more from dealers. Dealers are asking more of the brands they represent. With the unveiling of the Global Learning Center (GLC) in Duluth, Georgia, AGCO Corporation is investing not only in the future of its brands but in the people who stand behind them.

In 2009, planning for this 19,500 square foot facility began as a direct result of a dealer survey and has evolved into a state-of-the-art agriculture equipment and technology learning center geared toward enhancing the product knowledge and business expertise of its employees and dealers.

“As agriculture equipment becomes more complex and technology driven, customers rely heavily on their dealers for product expertise and support to help them fully utilize technologies to enhance their productivity,” says Tim Miller, manager, global learning, AGCO. “This facility in Duluth fills a need dealers expressed for a regional learning facility in the eastern United States and eastern Canada.”

Listen in as Miller talks more about the new Global Learning Center.

Currently, training and education are offered through AGCO Academy and AGCO University. Three regional training centers, which are located in Idaho, Kansas and Minnesota, provide in field training and development.

AGCO Academy, which was founded in 2006, offers a variety of courses, which are grouped into seven schools tailored toward specific training areas to increase their product knowledge and expertise. In addition, online courses are also available and range from introductory to masters’ classes.