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CASE IH PRODUCT LAUNCH FEATURES FILM & MEDIA BY RELENTLESS, INC.

09/17/2012 @ 1:48pm


Relentless, Inc
Film + Digital Media Company
Press Release
For Release September 14th, 2012

CASE IH PRODUCT LAUNCH FEATURES FILM & MEDIA BY RELENTLESS, INC.

STEIGER ROWTRAC® SERIES 3D ANIMATION
Relentless, Inc. contributed to a product launch for CASE IH for the brand new STEIGER ROWTRAC® series tractors.  Relentless, Inc. created motion graphics and 3D animation to explain the ROWTRAC® systems and advantages that are unique to their industry.  The Relentless, Inc. team has enjoyed working on this project with CASE IH teams throughout the United States and abroad.  

Ryan Schaefer, High-Horsepower Tractor Marketing: "Relentless has given us some pretty intense tools and materials that are a true fit to the unique and standard-setting nature of this tractor... It’s truly is impressive and we’ve accomplished a major feat with the product this summer."

Steiger Marketing Director, Mitch Kaiser, said, "A job well done with extreme creative teamwork in a short time to make this Game Changing STEIGER ROWTRAC® Tractor another exclusive CASE IH Innovation that will lead the industry for many, many, years... You have all managed to create a marketing launch that has both teased and pleased the dealers and customers to close the sale!"

The STEIGER ROWTRAC® animation project was lead by Drew Janes, Halee Janes and Vlad Kovalenko with a supporting team of animators, motion graphic artists and auxiliary staff.  "This project was incredibly demanding, as well as technical, with so much detail to create from scratch.  Our team accepted the task to take an engineering model and breathe life into it to create a realistic animation.  It was all worth it in the end and the biggest enjoyment was seeing Case IH once again change the agriculture industry through the media we got to create." said Drew Janes.

Vlad Kovalenko, Lead Animator explained, "Creating the movement of the tracks was the most difficult, but being able to animate all the moving pieces to tell their story was worth the sleepless nights".

Relentless, Inc. has also contributed to the product photography of the STEIGER ROWTRAC® and many of the beautiful photos can be seen in their newly released STEIGER flipbook, brochures and the CASE IH website.

About the Firm
Relentless, Inc. is a film and digital media firm. We produce beautiful images through film, animation, and photography for companies throughout the world.  We tell stories that invoke personal, cultural, and industrial change.  We have an unrelenting passion to create things that make sense, and we believe good design informs smart decisions.

We have an innovative, skilled staff with extensive history in film and digital media; we select the right people, not just good people. Relentless, Inc. offices are located in Tempe, Arizona; Cape Girardeau, Missouri; and Poplar Bluff, Missouri. Our management, production, and post-production crews stay mobile as we work throughout the United States and abroad.

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