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John Deere Dominates Brand Loyalty Among Midwest Farming Base

chris sandler 11/28/2012 @ 8:54am Just a guy who lives in Maine, has friends, has family, and has a good time.

http://www.machinefinder.com/ww/en-US/articles/john-deere-dominates-brand-loyalty-among-midwest-farming-base-2192

According to an article from the Wisconsin State Journal, Midwest tractor users feel a strong sense of brand loyalty and John Deere products rank highly among farmers. The article highlights survey findings collected from 2,000 Midwest farmers byFarm Equipment magazine.

The article shows that 65 percent of farmers describe themselves as brand loyal when purchasing tractors, field equipment, or combines. The majority of these brand loyalists are shown to favor John Deere products, as 67 percent identified John Deere as their primary brand and more than three-quarters (77 percent) of Deere purchasers consider themselves brand loyal.

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