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Walking in your shoes

01/12/2011 @ 11:18am

With a long line of choices, investing in a tractor takes careful thought and a bit of number crunching. While farmers typically have certain features they’re shopping for, there is one criteria all buyers have in common: quality customer service. If there’s a problem with your tractor, you want to know you can count on your dealer.

And reliable, quality customer service – before, during, and after the sale – can make or break a deal, especially when that machine is attached to a five- or six-figure price tag.

Big or small, every brand is vying for your business. And no company is more aware of that than McCormick.

First entering the modern U.S. tractor market in 2001, the manufacturer has experienced many changes as it has grown over the past nine years.

“We make tractors, and the dealers we partner with have choices. We need to earn their business every day because if we don’t, they will work with someone else. It’s that simple,” says Doug Rehor, McCormick’s chief executive officer.

Manufacturers must deliver a competitive product at a fair price to dealers and be able to back it up – before and after the sale. And McCormick has positioned itself to do just that.

“We are quickly transforming our focus on the services we provide our dealers so they can provide those same services to McCormick tractor customers,” says Rehor. “In order to be successful, we need to walk in the shoes of our dealers and customers each and every day.”

New Line Of Utility Tractors

In the short and long term, Rehor says you’ll see a number of changes take place at McCormick.

“Our plan is focused on long-term growth the right way vs. short-term gains. And we want McCormick to achieve the promise it once stood for in the U.S. tractor market,” Rehor says.

The company offers more than 45 models ranging from 23 to 213 hp., which includes its latest introduction – the three models in the T-MAX Series.

These models range in size from 83 engine horsepower to 102 engine horsepower, and they are designed to meet the needs of material handling and general farming operations.

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