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Auction versus dealer price

Agriculture.com Staff 11/25/2015 @ 6:18am

The auction price guy.

That's how most folks know me. But I also compile dealer advertised price data on all types of used equipment as well. I have a handy little calculator pricing tool in my Web site that lets you enter a particular piece of equipment, then up pops both the average auction sale price as well as the average dealer advertised price on that piece of equipment going back over the last 5 to 10 years.

Pretty fun to play around with this thing.

For example, did you know the average dealer advertised price on Case IH 7120 tractors today is 19.4% higher than five years ago? It's true. So far this year our calculator shows the average dealer advertised price on a Case IH 7120 is $38,640. Back in 2004? Average dealer advertised price was $32,352. Pretty eye opening considering 7120s were made from 1987 to 1993 and are getting nothing but older.

Like I said, it's fun to play with this thing.

But what's really fun is to compare the dealer advertised price data to recent auction sale price data. Quite often over the last 16 months I've seen auction sale prices on good condition used equipment that have roared higher than dealer advertised prices.

Like the 1991 model Case IH 7120 front-wheel assist tractor with 4,350 hours in excellent condition that sold for $46,750 last Saturday (February 14, 2009) on a super nice farm auction in east-central Iowa.

This auction featured a lot of super condition, low hour equipment. I've worked up a slideshow (see below) featuring 10 pieces of equipment sold on this auction. You can view a picture of each item, then click on the provided link to pull up all the auction price data I've seen on that particular piece of equipment going back 10+ years.

Here's the doubly fun part. Scroll to the bottom of the auction sale price pages and I've provided average dealer advertised price data. So that 2006 Case IH MX245 tractor with 255 hours sold for $109,000 Saturday. . . Wonder how that compares to what dealers ask for MX245s?

See for yourself.

The auction price guy.

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