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Reintroducing a classic tractor, would it sell?

Agriculture.com Staff 01/05/2006 @ 7:54am

I read online today that Dodge is introducing at next week's Detroit Auto Show, or should I say reintroducing the Challenger car, a two-door muscle car design that hearkens back to the original 1970 Dodge Challenger.

Smart folks there at Dodge.

In the news article I read, it said Dodge engineers actually brought a 1970 model Challenger into their studios to aid the design team.

I've been telling our two daughters for years that retro is in. Retro never goes out of style. Some of the hottest selling t-shirts for middle school age kids now are simple shirts emblazed with classic commercial logos from years past, such as Hawaiian Punch, Kellogg's Cocoa Krispies cereal, Piggly Wiggly grocery stores, and the ubiquitous Spam to name just a few.

Heck, I've even seen the classic John Deere logo on t-shirts roaming middle school halls here in Rochester, Minnesota.

Hmmmmm, John Deere.

I've wondered for a lot of years what would happen if the folks in Moline were to reintroduce the classic 4020 tractor. Made from 1964 to 1972, the 4020 was a workhorse of American agriculture and a recognized and appreciated staple of rural life.

Do you think a modern 4020 would sell? Do you think the new Dodge Challenger will sell? I'm not a gambling kind of guy, but I happen to think the Challenger will be a hit, and I feel very strongly a new 4020 would also be an instant hit.

Everything old will be new again.

Keep it simple. Update the key features but retain the original feel, like what Dodge is trying to do. Not sure how they could hold down the retail price, but I'm sure those Deere engineers could figure out a way.

Heck, given what some 35-year-old 4020s have been selling for at auction, they wouldn't need to hold the price too low. Take note of the 1970 4020 listed in the accompanying data table with 4,300 hours that sold for $19,200 on a farm sale in southwest Illinois back in 2000.

Yikes.

Or how about the 1972 4020 with, amazingly, only 566 actual hours that sold for a whopping $29,000 on a farm auction back in June 2001 in north-central Nebraska? I spoke with the fella that bought the prize. He drove all the way from Ohio to bid on the tractor.

While hauling the cherry 4020 home to Ohio, he stopped for gas. Not once but twice while stopped, he was offered more money to sell. Unsolicited offers. His plan was not to store his new purchase in his shed and admire it. He planned to use it.

I think a new 4020 would definitely sell.

I read online today that Dodge is introducing at next week's Detroit Auto Show, or should I say reintroducing the Challenger car, a two-door muscle car design that hearkens back to the original 1970 Dodge Challenger.

 

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