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Tough times

Agriculture.com Staff 02/27/2009 @ 12:43pm

The old saying is, "Tough times don't last but tough people do." That is the mantra you are likely to hear more of in the weeks and months ahead with the economic challenges in the agriculture community or, for that matter, the whole country. Good times don't last; neither do poor times.

Economically, the U.S. has been in a strong position for many years, as compared to other times in history. At some point, this corrects or ends. The current down turn in the stock market and a jump in unemployment rates suggests the economy could be headed for a prolonged recession or, for that matter, a depression. Yet, one has to also look back at history to recognize that, while times get tough, people do adjust and change their habits in order to survive. Many will find ways to not only survive but to thrive, looking for opportunities and working at angles to create success and prosperity that they would not have considered before.

From a farm production standpoint, you may calculate how to use less and yet try to produce more. While economic challenges are certainly taxing, they may ultimately make you a better farmer. From a marketing standpoint, every dollar could count, so when opportunity presents itself, you will be more aware and ready to take action. The feeling of remorse over the last two years because you sold ahead and prices rallied in winter may be long gone, at least for now. Progressive and proactive marketing, especially on value and opportunity to earn a return on investment, will continue to be the primary cornerstone to successful marketing.

Although challenging, the road ahead is still in front of all of us. Difficulties may be a blessing in disguise to bring out our best. Once the shock of realizing we may not be reaching success as quickly as we would like wears off, we will figure out how to adjust and pull ourselves forward. It is a spirit farmers have always exhibited. When the going gets tough.

If you have questions or comments, contact Bryan Doherty at Top Farmer, 1-800-TOP-FARM ext. 129.

The old saying is, "Tough times don't last but tough people do." That is the mantra you are likely to hear more of in the weeks and months ahead with the economic challenges in the agriculture community or, for that matter, the whole country. Good times don't last; neither do poor times.

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