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A strategic marketing challenge

12/27/2011 @ 8:36am

We want to take a moment and wish all of our readers a very Merry Christmas, as well as a Happy New Year. Those who are fortunate enough to have not only big crops, but also high prices to market, were especially blessed in 2011. On our wish list for Christmas is a prosperous and safe 2012. The markets will likely promise high volatility. Volatility can be friend or foe, though at least it does provide hope. Unlike in the mid 1990's to the mid 2000's, corn prices were stuck in a trench of low levels, and hope for agriculture producers began to wane. Livestock should continue to see high volatility as well. As 2012 unfolds, we'll encourage you to set aside time for both family and marketing. Often these two very important variables can be neglected in the day-to-day hustle and bustle of grain, livestock, or milk production. 

If we could challenge producers to develop one consistent habit in the year ahead, that would be to stay up with the markets and make a concerted effort to be more strategic in marketing. Emotion will likely run high, and one way to manage emotion is to understand all of the marketing alternatives and how to implement them. Often, we believe many farmers try to shoulder this responsibility themselves, and while this can work well for some, others often find at times they are overwhelmed. Make sure you are talking with the right people that can help you make good decisions. While you look to develop this habit, we'll thank you and encourage you to continue to read the Top Farmer report, as it will continue to provide ideas and strategies you can implement.

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If you have questions or comments, or would like help implementing strategy, please contact Bryan Doherty at 1-800-TOP-FARM ext. 129.

Futures trading is not for everyone. The risk of loss in trading is substantial. Therefore, carefully consider whether such trading is suitable for you in light of your financial condition. Past performance is not necessarily indicative of future results.

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