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Pioneer working with independent seed companies for wider seed distribution

Agriculture.com Staff 12/16/2008 @ 11:48am

Officials with Pioneer Hi-Bred recently announced the company's ramping up efforts to bring its seed genetics to more acres through a network of partnerships and new brands.

The strategy, PROaccessSM, will increase Pioneer global seed market reach through co-brands, company officials say. Pioneer will manage the PROaccessSM business relationships separate from its Pioneer brand. The seed marketed and distributed by these companies will be unique and not available from Pioneer sales reps.

PROaccessSM business agreements also have been established in Brazil, Mexico, South Africa.

Within the U.S., PROaccessSM includes business agreements with independent seed companies, encompassing nearly 20 key corn and soybean states. These distribution agreements enable the launch of new corn and soybean products not currently available to farmers. U.S. co-brands are owned by Pioneer Hi-Bred and include genetics from Pioneer; however, each seed company has exclusive marketing and distribution rights.

Officials with Pioneer Hi-Bred recently announced the company's ramping up efforts to bring its seed genetics to more acres through a network of partnerships and new brands.

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