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What's hot (besides the Florida sun) at Ag Media Summit

Agriculture.com Staff 07/29/2008 @ 2:00pm

Agricultural retailers, manufacturers, crop protection companies and other players in the industry joined agricultural editors in Tampa, Florida, this week for the annual Ag Media Summit, the annual gathering of the American Agricultural Editors Association, Livestock Publications Council and Agriculture Communicators of Tomorrow.

Part of the event is the InfoExpo, where ag companies share their latest innovations with editors. Following are a few of those innovations as seen by Agriculture Online and Successful Farming magazine editors in attendance.

Agricultural retailers, manufacturers, crop protection companies and other players in the industry joined agricultural editors in Tampa, Florida, this week for the annual Ag Media Summit, the annual gathering of the American Agricultural Editors Association, Livestock Publications Council and Agriculture Communicators of Tomorrow.

Specialty Fertilizer Products is touting the combination effect of two of their fertilizer enhancement products. Avail is one of the products, and when it is added to fertilizer it makes phosphorus more available to crops. The other product is NutriSphere-N, which will reduce the loss of nitrogen by volatilization or denitrification of dry or liquid nitrogen fertilizers. Individually, the products can give as much as a 12% to 15% yield boost, but when used together, you can get a synergistic or "stacked" effect and possibly a 17% to 20% yield boost, the company says. Each product can cost about $5 to $7 per acre to apply with fertilizer. Go to www.specialtyfertilizer.com for more information.

Two innovations to be implemented for this show will be a card system in which attendees will have a customized card to swipe at vendor booths to receive more information about products and services they're interested in. In addition, producers can go online before the show and map out what they want to see and what they can take advantage of ahead of time to maximize their time at the show, which will include sessions geared toward interacting with peer groups.

Ag Leader touted its crop sensor technology for measuring nitrogen rates to optimize yields and cut costs. Precision ag technology can help farmers reduce input costs on seed, too, Jessica Reis, a company representative said. Farmers have been able to cut seed costs by three to 12% with Ag Leader's planter monitoring equipment, she said.

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