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Stick to your grain marketing guns

Jeff Caldwell Updated: 08/05/2011 @ 1:42pm Agricultural content creator and marketer.

The biggest single-day loss in the stock trade on Thursday shook the financial world hard. There's a lot of uncertainty in many financial circles now, and that, to an extent, includes the grain markets.

But, if you stick to the fundamentals in the grains and don't get caught up completely in the "hysteria" swirling around the world financial community in general, there's still money to be made, and still the opportunity to carry out your marketing plans successfully. Just be ready for a lot different pricing environment.

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"The days of 2-cent changes seem to be long gone," says Grain Hedge and GeoGrain marketing specialist and analyst Kevin McNew. "So much money flows in and out of this market any given day that you see these wild swings. The day-to-day gyrations are pretty large."

And, that's for good reason. Investors are looking for more solid commodities and away from stocks. But, with the kind of drops seen in the markets in the last few days, even assets like gold, oil and grain are less appealing. That opens up a lot of downside risk. But, add to the equation fundamentals like world demand and the growing potential for a short crop this year, and that downside risk is balanced out.

"Anytime you've got investors fleeing from assets -- and grain is an asset these traders trade in -- the grains are susceptible to downside," McNew adds. "I think the underlying fundamentals are there that they can continue to support prices where they're at."

Assuming those factors will continue to pull at one another, essentially balancing out, McNew says there are a few factors to watch both in the short- and long-term. First, next week's USDA crop production and world supply/demand reports will have some major influence on the direction the grains take in the days and possibly weeks following. Though recent reports from USDA and private forecasters haven't shown a lot of losses, farmers speculate the crop's going to come up well short of the latest estimates. And, demand has shuffled a bit recently, too, McNew says.

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