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Pioneer, NBC team up

Gil Gullickson 05/10/2011 @ 3:46pm Crops Technology Editor for Successful Farming magazine/Agriculture.com

Educating students who will be future consumers and perhaps future employees is key for success in any industry.

That’s what Pioneer Hi-Bred intends to do through a partnership with NBC Learn, the educational arm of NBC News. It plans to bring science to life for high school students in 40 schools in Iowa and Illinois.

This program will focus on building student’s understanding and interest in agricultural science by providing video-based educational resources to schools at no costs. Pioneer officials discussed this program earlier this year at the Commodity Classic in Tampa, Florida.

Pioneer will fund subscriptions to the NBC Learn Science Collections for these high schools for the 2011-2012 school year. NBC Learn will make available more than 1,000 video clips from NBC News archives, in addition to current NBC News science coverage. One clip features NBC News archival footage from the 1930s Dust Bowl demonstrating how drought impacts agriculture.

This program aims at students in both rural and urban schools. It will contain resources in biology, chemistry, physics and eight other science fields.

Besides educating students about agriculture, another goal of the program is to inspire students to consider agriculture as a career.

“We want to drive talent in schools into agricultural careers,” says Judd O’Connor, Pioneer vice president and regional director. “We want to inspire students to take the next step and have great talent and leadership going into agriculture.”

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