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Consumers can track the origin of their eggs

07/17/2006 @ 10:12am

A new service from EggFusion is allowing shoppers at more than 275 A&P Supermarkets on the East Coast to trace their eggs via the Internet.

EggFusion uses a laser light and proprietary software to place a micro-thin groove on the egg, imprinting a code. Consumers can then visit MyFreshEgg.com and enter the traceability code to retrieve information such as where and when the egg was packaged. The site also offers consumer information on eggs. The imprinting is a USDA-accepted process.

EggFusion expects to achieve coast-to-coast distribution by the end of 2006.

But traceability codes aren't the only things consumers can read on their eggs. Using the same printing process, on-egg messaging -- or advertising -- is also available.

A new service from EggFusion is allowing shoppers at more than 275 A&P Supermarkets on the East Coast to trace their eggs via the Internet.