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Poultry poised for global growth

Jeff Caldwell 10/17/2011 @ 12:23pm Multimedia Editor for Agriculture.com and Successful Farming magazine.

Despite a tough marketplace now, the prospects are bright for the global poultry industry, says a new report from Rabobank.

 New players are entering the global poultry market, namely from Brazil, Rabobank's report shows. That's adding to the pressure on North Americand European producers, which have "become saturated.

"The result is a changed competitive environment, with new players entering new markets and equity players taking up positions in the industry hoping to benefit from the opportunities," the report shows.

“Poultry is going to be the winning protein in the next decade as the world population expands and incomes rise,” says Nan-Dirk Mulder, lead author of the Rabobank report.”But it will be a big challenge for the industry to keep up with the 30 percent demand growth in the next 10 years, growth which is not distributed evenly around the globe.”

Looking ahead, however, the Rabobank report lists the major challenges facing the poultry business at home and abroad in the next few months:

  • high and volatile feed prices
  • uncertain economic recovery
  • political unrest in the Middle East, one of the major import regions for poultry products.
  • Restrictions and frequently changing import regulations in key markets such as Russia, China and Mexico
  • Impact of the earthquake in Japan, a major poultry importing market
  • Outbreaks of avian influenza (AI) in Asi.


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