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Smithfield Launches Antibiotic-Free Pork Line
Smithfield Foods has launched an antibiotic-free line of fresh pork products under its Pure Farms brand. The new product line meets the highest level of USDA standards with minimal processing and no antibiotics, steroids, hormones, or artificial ingredients, says the company.
The full line of products will be available in fresh pork cuts, ham cuts, and packaged pork cuts such as breakfast sausage and bacon in both retail stores and food service next week.
“The Pure Farms brand is ideal for families looking to enjoy the highest quality, antibiotic-free pork,” said Ken Sullivan, president and chief executive officer for Smithfield Foods. “We’re proud to provide our customers and consumers with a broader range of products to meet a variety of needs and preferences, including antibiotic-free.”
Smithfield is the largest pork producer and processor in the world and a leader in reporting use of antibiotics on farms. Smithfield has an internal antibiotics task force that supports the company’s commitment to industry-leading antibiotics initiatives.