Networking and new technology at AG CONNECT Expo
This week's first-ever AG CONNECT Expo, held in Orlando, Florida, is a chance for farmers and members of agribusiness from around the world to see the latest new technology for the production of food, fuel and fiber.
But, it's also more than that. It's a chance for farmers with common interests and ideas to come together from all corners of the world to network and share information about their business in the hopes of fostering a footing of common ground among all farmers.
"You know that to be in contact with other countries, you're always learning. Business is culture, basically," says Alida Fleury Bellandi, president of Guarany company, a Brazilian maker of spraying and crop protection equipment who also serves as director of that nation's Directoria Estrategica de Marketing Internacional, a global marketing organization. "When you understand how someone's solving their problems, you can benefit from that understanding."