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Landoll Corporation acquires Brillion Farm Equipment

Agriculture.com Staff 11/03/2010 @ 9:48am

Landoll Corporation announced that it has acquired the Brillion Farm Equipment division from Accuride Corporation.

As part of the agreement penned on November 2nd, Accuride will transfer the full line of Brillion tillage and seeding equipment to Landoll, while retaining its key brands and products related to the trucking and transportation industry.

In the meantime, manufacturing and production of Brillion Farm Equipment products will transfer to Landoll manufacturing facilities in Marysville and Beloit, Kansas. Landoll will, however, maintain an office in Brillion, Wisconsin, for product engineering, sales and service of the Brillion products. Landoll will also maintain the staff of Brillion regional territory managers.

“We believe the Brillion Farm Equipment product line is an ideal fit with Landoll’s reputation for quality products and brand recognition within the industry,” says Don Landoll, President and founder of Landoll Corporation. “We’re also confident the acquisition fulfills part of our goal to expand and diversify our agricultural product line in order to better fill the needs of today’s top producers.”

“While Brillion Farm Equipment is an excellent business, the sale of the company is in direct support of our corporate strategic objectives,” said Bill Lasky, Accuride’s President, CEO, and Chairman of the Board.  “The agricultural equipment market is inconsistent with our core focus on the commercial vehicle industry.  The Brillion Farm Equipment brand and people who are transferring with it will be much better served with Landoll's ownership and focus."

While the Brillion acquisition expands upon Landoll’s complete line of tillage, it also includes a coveted line of soil pulverizers, pulvi-mulchers and seeders.

“All of the acquired lines will continue to carry the Brillion label and we plan to utilize Brillion’s current dealer network,” explains Jamie Meier, Landoll’s Ag Division Sales Manager.

“Brillion pulverizers, which are ideal for seedbed preparation, range in width from 5 to 46 feet. The pulvi-mulcher includes three series in widths from 7 to 30 feet. The Brillion product line also includes a versatile line of seeders for small seed/legume production, lawn and turf, and food plot seeding.” Meier adds. 

By Mary Cushing, Brush Art Corporation

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