New Holland Agriculture recently announced its sponsorship of a reception that is part of a United Nations climate change conference being held this week in Durban, South Africa. The company's sponsorship included an opportunity to showcase its new hydrogen-powered tractor.

"New Holland Agriculture will be represented at the Reception by senior management and representatives of its importer, New Holland South Africa," the company said in a statement.

"New Holland’s sponsorship of this prestigious event is testament to its commitment to developing solutions that make farming more efficient while respecting the environment," the statement continued. "This is the basis for New Holland’s Clean Energy Leader position, which includes its pioneering work with biofuels, Tier 4 low-emission technologies, biomass, the NH² hydrogen tractor (photo) and the Energy Independent Farm concept as well as initiatives related to the Carbon footprint reduction."

New Holland placed two tractors on display at the venue, a T8.360 and the NH^2,, which the company says are "representative of New Holland’s approach to achieving a sustainable development of agriculture."