Valley Irrigation launches mobile website
In order to continue to reach more audiences with product and application information, Valley Irrigation has launched a mobile version of its website, m.valleyirrigation.com. The site is intended to reach audiences utilizing small-screen mobile devices, such as Droids, iPhones, and BlackBerrys. Valley Irrigation is the first center pivot irrigation company to launch a true mobile website.
“It’s no secret that mobile devices have become part of the standard communication strategy for many companies,” states Craig Malsam, VP Engineering and Marketing. “To better serve our customers, our mobile website offers ease of use to access product information, find a local Valley dealer, and quickly obtain valuable irrigation information from wherever they are with the use of their small-screen mobile device.”
The Valley Irrigation mobile website is intended to meet changing demographics and the need to access information in the palm of a hand. Recent research and observation show that the number of farmers investing in mobile devices increases every year. Of the 91% of farmers who own a mobile phone, 15% are smartphone users; the adoption rate of smartphones by farmers has increased by 11% since 2009, and is projected to keep increasing at a steady rate (Successful Farming, “Miscellaneous Technology 2012”). In addition to information on Valley brand equipment and a dealer locator, the Valley mobile website includes weather and agriculture market news.