Bridgestone Firestone North American Tire, LLC, announced it will increase prices on their Bridgestone and Firestone brand tire lines, as well as all associate brand tires. The company projects up to an 8% increase on passenger and light truck, truck and bus, and agricultural and off-the-road tires. It will affect the replacement, original equipment, and export channels.

“The continuing unprecedented upward spiral of energy and raw material costs makes this action necessary,” says Asahiko Nishiyama, Bridgestone Firestone North American Tire vice chairman and president. “This unrelenting escalation of costs is simply not a situation that can be managed through the enhanced efficiencies and increased productivity that we are continually implementing at all levels of our company. As a result, we have no choice but to implement this price increase,” he says.

The company plans to phase in the price increases beginning March 1, 2008.

Bridgestone Firestone North American Tire, LLC, announced it will increase prices on their Bridgestone and Firestone brand tire lines, as well as all associate brand tires. The company projects up to an 8% increase on passenger and light truck, truck and bus, and agricultural and off-the-road tires. It will affect the replacement, original equipment, and export channels.