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Across the Editor's desk

Agriculture.com Staff 08/09/2006 @ 10:19am

August often is the month around a farmstead for general fix-up as well as painting buildings and fences. As my dad used to say after the oat straw was baled in midsummer, "It's time to spruce up the place a bit."

So it is appropriate that with this August issue of Successful Farming magazine, we have refreshed our design. The process began more than a year ago as we gleaned insights and ideas much the way you gather information for a major purchase.

Our goal is to present information that you need for making decisions in the most inviting, reader-friendly way we can. For example, we've increased the type size and amount of white space for greater readability.

One of the biggest decisions of a redesign is choosing a new logo for the cover. As the magazine totally focused on your success in the farming business, we wanted to make "Successful" more prominent.

So we made several changes with the logo. First, we put "Successful" over a background of solid color. Second, we spot-welded "Farming" to "Successful" to emphasize our commitment to your business and desired outcome.

Like a cap we proudly wear, we moved our tagline -- "For families who make farming and ranching their business" -- to the very top of the page.

Inside the magazine, you'll still find your favorite features, such as "Can their problem be solved," "Machinery Pete," "All around the farm," "Business perspective," and "Rural health."

We have renamed several features. "Mail and modem" is now "Your view." "Up front" is now "First cut." "Side by side" is now "Buyers' guide."

We've also consolidated our new product news into pages labeled "Product gallery." In addition, you'll continue to find in-depth machinery and automotive information in our "Machinery digest" and "Automotive digest" features in most editions.

While our look is new and fresh, our passion is the same: To help you make money, save time, and grow your satisfaction in the farming business. No matter how you define success, we want to help you achieve it.

The look of your farmstead reflects your pride in where you live and make your livelihood. Many of you still live on the original homesteads of your family farms.

Preserving and preparing your family farming heritage for another generation is important. But dreams and family farming business goals require significant planning and thoughtful expertise.

To help you understand the many tools and tactics for family business success, I encourage you to read a new book from Successful Farming magazine called Ag-planner/IV: An Agreement Builder for Family Agribusinesses by Don and Pamela Jonovic.

Don Jonovic writes our "Can their problem be solved" column. The Jonovics have more than 25 years experience in helping farm families achieve their goals for success in business and estate planning. Much of the book consists of a case study that includes key issues faced by farmers.

To order the book, priced at $59.95, go online to www.agriculture.com/go/6024 or call 800/578-5752. Phone lines are open from 7 a.m. to 7 p.m. CDT Monday through Friday.

August often is the month around a farmstead for general fix-up as well as painting buildings and fences. As my dad used to say after the oat straw was baled in midsummer, "It's time to spruce up the place a bit."

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