Write a marketing plan for 2011 crop

04/22/2011 - 05/03/2011

A majority of today's producers are production experts but are not marketing experts, according to Bill Havertape, cofounder of Midwest Strategic Investments, Inc. in Cedar Rapids, Iowa. Therefore, without a plan in place, teamed with the kind of tools now being used to manage risk, they settle into the emotions of greed, hope, and fear to sell their crops. 


Follow these 4 steps to produce a strong marketing plan.

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