Home / Talk / Views / Opinion / CDO: The new job on the farm

CDO: The new job on the farm

04/05/2013 @ 9:23am

Bits and bytes are flying around farms. That’s the impression I get from talking with farmers and industry experts -- especially after attending a number of farm shows over the winter.

Some farmers’ heads are spinning. Some producers are excited for all of the technology development. Some growers are somewhere in between.

Successful Farming magazine editors are helping to clear the air. Advanced Technology Editor Laurie Bedord has done two insightful articles: “Dance With Data” on page 42 in the March issue and the piece in this issue, “Unlocking Data,” on page 32.

One thing is clear: The amount of data is growing. I suspect the velocity will grow, as well.

Kevin Dhuyvetter, a professor in agricultural economics at Kansas State University, said at a recent presentation that “we’re at the beginning of a new frontier”: big data and precision agriculture. The Wall Street Journal did a story recently titled “Data Crunchers Now the Cool Kids on Campus.”

With all of that data flying around, perhaps it’s time to start looking ahead. Maybe there’s a need for a Chief Data Officer for your farm.

Someone who can:

  • Make it easy. Acquire and organize the data from all of your connected devices(machinery, grain bins, irrigation systems) and handheld devices.
  • Make sense of it. Help create some context for the data.
  • Make you smarter. Help analyze and evaluate the data.

The key to the data is not precision technology; it’s decision technology.

Use technology to gain information to make your operation more efficient -- more profitable.

Here’s to a successful spring!

CancelPost Comment

Seed Security a Top Issue at World Food… By: 10/13/2015 @ 5:16pm Seed is hope.Seed is just the start of ensuring enough food for Africans, according to a panel of…

How Much Financial Buffer Do You Have? By: 04/27/2015 @ 11:51am Financially speaking, 2015 promises to be a challenging year. Bankers are adapting.The three…

March Brings Madness & Your Time to Win! By: 03/11/2015 @ 12:09pm The best things in life are free. Or so they say. The love of a child, the trust of a friend, the…

This container should display a .swf file. If not, you may need to upgrade your Flash player.
Ageless Iron TV: Tractors at War