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Farmers Edge Partners With The Weather Company
Farmers Edge has entered into an exclusive partnership with The Weather Company, an IBM Business. Under the terms of the agreement, Farmers Edge has integrated hyper-local forecasts from Weather’s Forecasts on Demand weather forecasting engine into its field-centric approach to predictive modeling.
With a global network of distributed weather stations in the field, Farmers Edge and The Weather Company are providing real-time data from the field, enabling highly precise, predictive models that inform growers’ decision-making on: critical crop stages, the timing of field operations, pest and disease pressure, equipment deployment, soil needs, and nutrient requirements.
“Through our partnership, we hope to help the agriculture industry leverage the most precise weather data possible in order to optimize critical decisions,” says Mark Gildersleeve, president, business solutions, The Weather Company. “Weather is the single-biggest variable in business performance, and this deal brings together the most advanced weather forecasting science in the industry and a leader in ag data to create a one-of-a-kind platform to support decision-making that will improve yields for growers around the world.”
By spring 2016, Farmers Edge will have the largest real-time weather-monitoring network in Canada with over 1,000 automated field-centric weather stations and will be targeting similar deployment in other substantive agriculture markets.
The FarmersEdge Precision Solutions package is a comprehensive turnkey system that includes: variable-rate technology, soil sampling and analysis, field-centric weather monitoring, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, access to an integrated farm management platform, and a network of highly experienced, trusted advisers on the ground.
“Though weather is a key factor in the decision-making of today’s farmers, growers have not had access to high-quality weather data that can enable more informed management and facilitate better growing, particularly in data-sparse environments,” says Wade Barnes, president and CEO of Farmers Edge. “We’ve created a scalable solution that works for our global network of growers and one that can be tailored to support the needs of individual fields, from grain production in Brazil to variant weather in Australia. Predictive forecasting models are the next step toward achieving higher global crop yields, sustainably.”
To learn more visit farmersedge.ca.