Don’t swing for the fences: Make a series of smaller sales or you’ll likely strike out going for that home run.

December is a key time to evaluate your marketing performance, evaluate your marketing team, and make the changes you need for 2019.

In uncertain times, even a seasoned professional can learn a new strategy. Market analyst Al Kluis walks through creating a marketing plan using a revenue goals method.

The charts I use and the long-term cycles I watch suggest that corn and soybean prices will move higher postharvest 2018, while wheat prices are more likely to move lower as I look ahead to 2019.

The global economy and the world population continue to grow. Global demand for corn has increased from 21.9 billion bushels in 2012 to an estimated 42.1 billion bushels in 2018.

Farmers in the U.S. and around the world benefit from free trade and global economic growth. Since the trade spat has turned into a trade war, grain prices have dropped by 15% to 24%.

Here are three key marketing concepts to use on your farm this month.

When daily price volatility gets extreme, get ready for a high. Extreme volatility happens more often at major highs than at major lows. 

For soybeans, the total South American crop is down about 580 million bushels. This is a game changer. We are in a world with increasing livestock numbers and growing demand for protein. 

Go slow and ask questions. The long-term key to earning more is learning more.