Focus on your bottom line.; The Three M's of Marketing. Focus on your bottom line.
Watch for a harvest low.
2011 Corn: July - December Spread
“Making crop insurance decisions and marketing decisions are a lot harder than they were five years ago when prices were a lot lower.” This was the comment I got from a young lady at a meeting in central Missouri earlier this winter.
December 2008 CBOT Corn
Anxiety levels are going up. Even with the recent rally to $6 corn and $14+ soybeans, farmers are more worried than ever about cash rents, grain prices, and operating margins.
In 2006, my typical clients were farming 1,000 acres and grossing $675 per acre on corn and $525 per acre on soybeans. Their farms were grossing about $600,000 to bring $60,000 to the bottom line. Keep in mind that in the fall of 2006, farmers were collecting loan deficiency payments as part of their corn income.
have been providing farmers with advice and recommendations for 36 years. The products I offer and how I communicate with farmers have changed dramatically the last five years. How farmers use market advisory services has changed, as well.
The dramatic change in what I provide has been brought about by technology – especially what I send and provide through the Internet. What farmers want has also changed with more volatile markets and less government involvement.