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Hog markets have dropped to unprofitable levels for many producers this fall. “This is a challenging time for agriculture and especially for our producers,” says Jan Archer, National Pork Board (NPB) president and a pork producer from Goldsboro, North Carolina. “Our goal is to help producers during this time and provide consumers with a great value and quality pork.”
Archer shared a few of the things the NPB, using Pork Checkoff funds, is doing to keep pork moving and help producers.
1) Partnering with major grocery retailers.