Let’s not cave to fear marketing and, instead, try to stop being overly confused about (and overthinking) what we buy in the grocery store.
It’s nearly Thankgiving — my Super Bowl, of sorts! I’ve spent the better part of several weeks working on projects for Minnesota Turkey Growers Association that offer new educational opportunities for people who want to learn more about turkey farming and about ways to create new opportunities for showcasing ideas for turkey preparation and the use of leftovers. Check these out.
Did we really think animal activists would be happy switching nearly every major retailer and food-service company to cage-free eggs?
Given the choice of 99¢-per-dozen conventionally-raised eggs or $5.99-per-dozen cage-free eggs, which would you choose to buy for your family?
If you believe the announcements of many retail and restaurant chains pledging to go with all cage-free eggs, then your answer would be the $5.99 eggs. A very common thread in many of these cage-free announcements is that consumers are “demanding” cage-free eggs.
But is this really happening?
In honor of fair time and all the useful information we can learn at these events, I thought I’d share a few turkey-related labels that we often see or hear about.
Surely we all want many of the same things. Surely we can work together on many initiatives for the betterment of the U.S. food supply and our farmers.
The good news: Consumers are hungry for information about food and farmers. The bad news: We in agriculture need to do better at reaching beyond the proverbial choir.
Recent studies show college graduates aren't aware of the multitude of career opportunities in agriculture, and most don't even consider agriculture as a career option.