Content ID


Follow Best-Management Practices When Planting Treated Seed

The “BeSure!” campaign reminds farmers and applicators this planting season to protect crops, pollinators, and other wildlife.

An agricultural industry collaboration led by Growing Matters, a coalition committed to neonicotinoid product stewardship, has launched BeSure! – a stewardship-awareness campaign to promote best-management practices to farmers and applicators who use neonic products. 

Powered by Growing Matters along with the American Seed Trade Association (ASTA) and the National Pesticide Safety Education Center (NPSEC), BeSure! is designed to strengthen awareness of stewardship practices to protect bees and other wildlife during the handling, planting, and disposal of treated seeds, and from other neonicotinoid applications used throughout the growing season. 
As farmers and applicators take to the field for planting, they’re reminded to do the following:

“Seed treatments provide farmers with an economical means of protecting seeds and seedlings against early-season insect pests and diseases – resulting in stronger and more uniform stands, healthier plants, and higher crop yields,” says Jane DeMarchi, ASTA vice president of government and regulatory affairs. “Farmers understand the importance of reducing risks to bees and birds by using these products safely and responsibly. Through efforts like the Guide to Seed Treatment Stewardship and BeSure!, the seed industry is committed to reinforcing product stewardship by providing useful guidelines for managing treated seeds to minimize potential off-target exposures to wildlife.” 
The first phase of the campaign uses traditional, social, and digital media to target Midwest farmers and emphasize effective stewardship practices when using neonic products. Farmers will be directed to, an interactive website with up-to-date stewardship tips and information. 

The BeSure! site also integrates ASTA’s Guide to Seed Treatment Stewardship, which includes videos and brochures to show how treated seeds can be used to avoid harmful exposures to bees and other wildlife. Additional links will explain how other neonic applications should be used responsibly, including the comprehensive Insect Pollinators and Pesticide Product Stewardship guide. 

“Reading and following the label on any product containing a pesticide is critical to safeguard growers and applicators, as well as pollinators and other wildlife,” says Tom Smith, executive director of NPSEC. “The BeSure! campaign with its focus on pollinator stewardship will provide growers and applicators additional information and resources to help protect pollinators during agricultural operations.”   

Read more about

Crop Talk