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AG CONNECT Expo: Innovations Theater

Learning is a lifelong
process. In an ever-evolving industry like agriculture, that statement rings
especially true. Whether you’re interested in learning about how you can make
precision agriculture pay, foreign trade’s impact at the farmgate, or ways to
improve your productivity, business, or family relationships, there will be
plenty of opportunities at the 2011 AG CONNECT Expo.

This upcoming Expo will be
held January 8 through 10, 2011, in Atlanta, Georgia, with a special preview
day January 7. Throughout the event, industry-renown speakers will discuss
timely topics and share the latest information and innovations that impact

The following schedule
outlines the dynamic seminars that will be found in the Innovations Theater
sponsored by Successful Farming magazine. All the presentations are included in
the cost of admission.

Friday, January 7

Time: 11:00 a.m. to 11:45

Future Environment
Regulations with Tier 4 Requirements

Discussion will include the
compliance costs for new equipment, performance differences of equipment in
service, and market value of used equipment. Availability, costs, and training
of service technicians will also be presented.

Time: 1:00 p.m. to 1:45 p.m.

Vision for 2020: Does
Precision Farming Pay?

Since precision ag
technology requires an investment, the natural question producers ask is will
it pay? To answer that question, you need to ask:

  • How large is the expected
    profit with the technology?
  • What are the chances of a
  • How large is the required
    investment in time and money?
  • Is there a certain number
    of acres I need to justify the cost?

The answers help determine
if a particular technology is adopted. In this session, learn how farmers are
making precision ag pay in their operations.

Time: 2:30 p.m. to 3:15 p.m.

Equipment Distribution
Realities for the 21st Century.

This session will discuss
the evolution of farm and ranch equipment distribution channels in North
America and the implications for farmers, ranchers, manufacturers,
distributors, and dealers. Discussions will focus on what it would mean if
there were fewer brands, dealers, manufacturers, and increased competition in
sales, parts, and servicing as business strategies change to compete in the
twenty-first century.

Saturday, January 8

Time: 9:30 a.m. to 10:30

Town Hall Forum: The
Shrinking Environmental Footprint of Agriculture.

Today it’s politically
correct to bash modern agriculture as harmful to the environment. But society
must consider the ecological impact of trying to feed nearly 7 billion people
today and over 9 billion in 2050 using traditional methods. This session will
examine how benefits of modern agriculture have resulted in increased yields
with decreased inputs per unit of production. Also learn ways for producers to
convey this message and tell this important story to the public.

Time: 10:45 a.m. to 11:45

Town Hall Forum: Trade’s
Impact at the Farm Gate.

With 95% of consumers living
outside the U.S., the future prosperity of American agriculture – and
associated industries – depends largely on the ability to sell to foreign
markets. USDA estimates that 8,000 to 9,000 U.S. jobs are supported with every
$1 billion in agricultural exports. The positive impact of exports will be
diminished as long as the U.S. is not moving forward with an agricultural trade
agenda of its own. Every American worker has a stake in ensuring continued U.S.
competitiveness in international markets. The drop in U.S. agricultural exports
from 2008 to 2009 is estimated to have cost roughly 160,000 American jobs.

Time: 1:00 p.m. to 2:00 p.m.

Town Hall Forum:
Understanding Agriculture Through the Eyes of the Consumer.

Our hunger for information
about food – how and where it’s produced – isn’t always fed with factual
information. Instead, it is fed by movies such as Food, Inc. and articles in
magazines such as Newsweek that criticize modern agricultural methods.
Consumers want to eat our products; they just need information that helps them
feel OK about doing so. This town hall meeting discussion could focus on what
we can learn from public opinion research, the messages about agriculture that
work, and ways to spread those messages effectively and positively.

Sunday, January 9

Time: 9:30 a.m. to 10:15

A Good Manager is a Healthy

People are your farm’s most
valuable assets. Learn how to minimize losses and liability on your farm as a
result of farm-specific safety and health hazards. Leave this interactive
session with tips about how to live a healthy lifestyle, how to better use
personal protective equipment, and an increased awareness of farm-specific
health hazards.

Time: 11:00 a.m. to 11:45

Stop the Fighting on the Way
to the Funeral Home!


Learn from Jolene Brown,
CSP, what it takes to become a Business First Family, and how to improve your
productivity, profitability, and family relationships. From conversations to
contracts, from complaints to celebrations, this presentation will open eyes
and save fighting on the way to the funeral home.

Time: 1:00 p.m. to 2:00 p.m.

Crop Management Tools for
Optimizing Yield.

Fred E. Below, professor of
plant physiology, University of Illinois at Urbana-Champaign, will present his
“Seven Wonders of the Corn Yield World” tool for optimizing crop management and
yield. Don Horneck, associate professor and Extension agronomist, Oregon State
University, will discuss his new research on fall and spring nitrogen
applications under center-pivot irrigation.

Time: 2:30 p.m. to 3:15 p.m.

Best of All Around the Farm®.


Since 1929, farmers have
been sending Successful Farming magazine their money- and time-saving tips,
ideas, and inventions for selection in the popular feature. Dave Mowitz,
Successful Farming machinery director, will reveal his picks for the best
farmer ideas published and televised on The Machinery Show.

Monday, January 10

Time: 9:30 a.m. to 10:15

Ten Factors that will Drive
this Year’s Prices and Profit.


Weather patterns, the
economy, world demand trends, and shifting input costs are just some of the
elements to consider. Learn which factors will drive crop prices and profits
the most from Al Kluis, president and managing partner, Kluis Commodities.

Time: 11:00 a.m. to 11:45

Used Equipment Market Update.


Since mid-2004, used farm
equipment values have been on the rise. Reasons for this trend include rising
price of new equipment, availability of new equipment, pent-up buying demand
being released, falling number of farm auctions, and level of good used
equipment on implement dealer lots becoming more scarce. Join Greg “Machinery
Pete” Peterson for a look at where used equipment values are headed in 2011.

Time: 1:00 p.m. to 1:45 p.m.

Top Ten Ideas from Top

In this session, Successful
Farming machinery director Dave Mowitz will share 10 of the most innovative
ideas he’s seen as he’s traveled around the country visiting farm shops. You’ll
walk away with farmer-fashioned ideas that make your shop of any size act
bigger, work harder, and give you more satisfaction.

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