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Conference to Show Family Farm Operations the Next Step in Farm Business

DES MOINES, IOWA – (June 27, 2011) On August 11 and 12 this year, Successful Farming® magazine will host the first Generating Success conference in West Des Moines, Iowa to promote family farm business leadership, management and transition. The conference will feature key note speakers Jolene Brown and Dr. Don Jonovic with a special presentation by Jane Jenkins Herlong.

"Generating Success is a conference aimed at family farms that are truly in the market of operating as a business first,” said Scott Mortimer, Publisher of Successful Farming. “This conference will allow farm operations to interact with our experienced panelists and speakers as well as other farm business owners who are experiencing similar situations."

The conference is sponsored by Stine Seed Company, the nation’s largest independent corn and soybean seed provider based in Adel, Iowa.  Sukup Manufacturing Company, a family-owned and operated company producing a full line of grain storage, drying and handling equipment in Sheffield, Iowa, is a supporting sponsor.

"Stine Seed is honored to be part of this conference presented by Successful Farming," said Myron Stine, Vice President of Sales for Stine Seed.  "Any event or function designed to assist our farming community to be even more cost effective and efficient is good for agriculture and the world."

According to the FarmLASTS Project, among farmers who plan to retire in the next 5 years - approximately 500,000 - 60% are planning to hand the land over to either other operators or for other uses. Generating Success will give attendees the tools and knowledge needed to begin a family business succession plan. It will also tackle tough topics such as, communications within the family, job descriptions and performance standards.

“We want to equip farm family businesses to not only be successful but also to prepare for a smooth transition to the next generation,” said Loren Kruse, Editor-in-Chief of Successful Farming. “There will be more mouths to feed every year, and we want the family farm operators to have everything they need to be ready for that.”

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