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John Walter Named as Social Media Superstar

Des Moines, Iowa, Dec. 18,

Executive Editor John Walter is one of the nation's leaders in social
media. That's according to the Media Industry News, whose recent list of Top 21
Social Media Superstars includes Walter alongside social media pioneers from
Yahoo, and TMZ among others.

was one of the founders of,
the online community of Successful
and the very first website of any Meredith publication. Since then,
Walter has constantly strived to create new online resources for farmers that
can make a real, and profitable, difference for their operations. Most
recently, he helped launch Farmers of the Future (, a
social network for young and aspiring farmers.

lot of people in ag seem to think the jury is still out on whether or not
farmers are going to embrace social media, reminiscent of the debates I heard
about farmers and the Internet,” says Walter. “It’s clear that farmers have
figured out how to make the Internet an integral part of their operations. And
the farmers who continue to incorporate social media tools into their business
mix are the real innovators who will be the future of production ag. That’s the
audience we’re reaching with both our print and online media properties.”

John’s leadership, will continue to be the social media leader
in all of agriculture,” said Scott Mortimer, Publisher of Successful
Farming.  “We pioneered some of the first
and most popular discussion boards in agriculture and are about the raise the
bar again with new, more robust social media applications.

Walter in the Top 21 are media superstars representing outlets like The Knot,
Hearst Digital Media, TMZ, and BusinessWeek. “These are brands that
have shown how social and online media can become a part of people’s daily
lives,” said Mortimer. “The work that John has accomplished demonstrates how
real and tangible new media can be in the ag sector and how effective it can be
in reaching a highly desired demographic of farmers.”


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Successful Farming and Agriculture Online:

 Founded in 1902, Successful Farming magazine
was the first magazine published by Meredith Corporation and has a circulation
of 440,000 and 1.2 million readers. Successful Farming is one of the most
successful and recognizable brands in the industry. Agriculture Online was one
of the first agricultural Web sites in America when it was established in 1995.

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