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Tackling Food Waste Challenge – Part 2

Cosmetically challenged fruits and vegetables are getting some respect and producing some income for growers. 

A homely apple tastes the same as a picture-perfect apple. If it ends up in a pie anyway, who really cares? Imperfectly Delicious Produce is a plan of the Palo Alto California-based Bon Appétit Management Company to reduce the amount of food waste between farm and fork. Waste specialist Claire Cummings says the company buys produce that would normally get tossed because it’s shaped oddly, or not the right size. 

“The number one concern I hear from farmers is that they’re worried about having their brand or their name associated with the less-than-perfect product. What we continue to assure them is that this is essentially a new grade of produce,” says Cummings.  “We call it IDP, Imperfectly Delicious Produce, and it’s being sold under that grade. Our chefs know what to expect and they know that the flavor’s still there. They’re going to come up with different ways to serve it to our guests and our guests never actually know because it tastes great.”

Cummings says the company’s looking for farmers who would like to work with Imperfectly Delicious Produce program as it expands to other areas of the country. 

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Read Part 1 of this story at this link.  

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