Use SnapChat to Share Stories in a Believable Way
Facebook, Instagram, Pinterest, Twitter, Google+, and SnapChat. Cristen Clark is on almost every social media platform available in addition to having her own blog (FoodandSwine.com). Only one is her favorite: SnapChat.
“SnapChat is a fresh breath of reality,” says Clark, who raises cattle and hogs in addition to growing corn and soybeans on her family’s farm in Iowa.
If you’re not familiar with the app, SnapChat allows you to send out photos and videos that disappear after a few seconds. The fleeting life of the images has changed what people are willing to share on social media.
“It isn’t the curated items you see on Facebook,” says Clark, explaining that people are more willing to show what their life is really like – not just the picture-perfect version. “SnapChat doesn’t lie. It tells people’s real stories.”
SnapChat also helps Clark to agvocate. “Showing what happens every day can endear you to people because you earn some of their trust when you are so self-deprecating,” she laughs. (To see what she means, you’ll have to follow her on SnapChat at CristenCClark.)
Clark also encourages other farmers to consider using SnapChat. “It’s a great way for farmers and ranchers to tell their stories in a believable way,” she says.
Plus, the quickness of the app – snap a photo or video, throw on a filter or caption, and share – makes it easy for farmers to share their stories without trying so hard, adds Clark.
If you decide to use SnapChat to share the story of your farm, make sure to follow these tips from Clark.
- Feature regular characters in your stories. For Clark, this includes her husband, two kids, and John Wayne look-alike brother-in-law.
- Change up angles and scenery.
- Host weekly segments. Clark is an award-winning cook, so she does “Tasty Tuesdays.”
- Show the regular as well as the mundane.
- Cross-promote from your other social media.
- Have fun with it.
It’s easy to get started. Just download SnapChat on your smartphone from the App Store or Google Play.