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8 Little-Known Facts About John Deere
In 1890, Deere & Company’s board of directors recommended selling the firm to a British business syndicate, but the deal subsequently fell through. Here are eight other lesser-known facts in Deere & Company history.
- Charles Deere started building cars in 1906 in a joint venture called Deere-Clark Motor Car Company. It ceased operation the next year.
- Deere President William Butterworth was reluctant to build tractors but was so persuaded by his board of directors in 1912. Since then, Deere went on to build nearly 600 different tractor models.
- No one is certain why Deere chose green for its main color, but that hue has been in use by the company since the late 19th century.
- The deer used in its trademark from 1876 to 1950 emulated an African deer. After that, the logo was modeled after the American deer.
- The slogan, “Nothing runs like a Deere,” was first used to sell snowmobiles, which the firm stopped selling in 1984.
- When production of two-cylinder tractors ceased in 1960, over 1.25 million had been built.
- Deere & Company has had only nine corporate leaders during its 175-year history.
- Deere was chosen as one of the World’s 100 Most Ethical Companies in 2007.
Read more about John Deere's history in 100 Years of John Deere Tractors.