Check out Ford's Atlas concept pickup
If you could create a dream pickup, what would it look like? That’s what Ford management asked its design engineers...and then turned them loose to create the pickup of the near future. The fruits of their creative labor is seen in the Ford Atlas Concept pickup, introduced to the press recently.
Based on the F-150 platform, the Atlas is a beauty to behold to be sure. But looks are skin deep. This truck is still designed to work having been equipped with Ford’s tried-and-true EcoBoost powertrain. What sets the Atlas apart, however, are its bells-and whistles. Many of these yet-to-be-introduced features are seen here.
The interior is themed with structural styling cues offering thin, lightweight leather seating,extra legroom for rear passengers, “floating” instrument pods and glove-friendly buttons and control. And check out those “ice blue” ribbon accept and guide lights!
Beyond featuring 110-volt electrical outlets in the box that can be used to charge power tools, the tailgate offers a combination tailgate step and cargo cradle. Plus, the bed offers loading ramps which stow below the cargo box that can be quickly removed and set up to assist with loading wheeled items into the bed.
The Atlas's wheel rims feature automatically-operated shutters which close at highway speed to improve aerodynamics.
The pickup's grill also features automatic shutters that stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. Finally, a drop-down front wind spoiler lowers at highway speeds to improve underbody airflow.
Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps in the tailgate also offer near- instant response, giving valuable extra warning time for following traffic. Plus the Atlas uses LED lights in the cartgo box and in side mirrors.
This ride has a ton of innovative new features (photos courtesy Ford).