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Bobcat, Polaris partnering on new machinery technology

Michelle Thilges
Successful Farming magazine Content Specialist

Bobcat Company and Polaris Industries announced a five-year
strategic alliance that will complement the strengths of both companies with
regards to machinery and technology. The companies will co-develop work
vehicles, share technology and introduce a highly differentiated work vehicle.
The companies are not offering a description of the vehicle, but said it will
be launched in the latter part of 2010.

"We are thrilled about the long-term implications of
this alliance," said Richard Goldsbury, president, Bobcat Americas.
"Bobcat's and Polaris' long traditions of innovation, product passion and
similar cultures complement each other very well."

Scott Wine, Polaris Industries CEO, said "Initially,
Polaris will produce and sell highly differentiated work vehicles to Bobcat for
sale through the Bobcat dealer network. The breadth and depth of our
cooperative efforts will expand thereafter to include co-developed vehicles for
both Polaris and Bobcat, and further technology-sharing."

More than 50 years ago, Bobcat Company introduced the Melroe
Self-Propelled Loader, which evolved into the Bobcat skid-steer loader. Bobcat
has expanded its line to include excavators, utility vehicles and several
attachments for their products.

In 1954, Polaris Industries came out with snowmobiles and
quickly developed a line to include all terrain vehicles, utility vehicles, and
motorcycles. Polaris designs, engineers, manufactures, and markets off-road
vehicles (ORVs) including: All-terrain vehicles (ATVs), the Polaris RANGER,
snowmobiles, and Victory motorcycles for recreational and utility use.

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