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Fuse Technologies unveiled by AGCO

AGCO has unveiled a new global technology strategy called Fuse Technologies, which will provide growers seamless integration and connectivity across all their farm assets — regardless of brand.

The company's current telematics and data management offerings such as AgCommand and VarioDoc, auto guidance solutions such as Auto-Guide 3000 and VarioGuide, as well as future generations of these and other core precision farming technologies will be added to the Fuse portfolio.

In addition, as the strategy evolves, a major focus of Fuse Technologies will be to ensure an open approach to technology integration in AGCO equipment. This will allow connections to existing service providers and Farm Management Information System (FMIS) software that is already in use.

“Fuse represents a new day for AGCO and a large-scale investment in new technology solutions,” says Martin Richenhagen, AGCO chairman, president, and CEO. “We are more than doubling resources in key areas that will lead to more new products and services in the precision agriculture category."

“The promise of Fuse Technologies is a consolidated approach to AGCO precision farming technology that will help to transform our customers’ enterprises through innovation, integration, and enhanced optimization resulting in improved productivity and profitability,” adds Eric Hansotia, senior vice president global harvesting and Advanced Technology Solutions (ATS).

Pillars of Fuse Technologies, company leaders say, include:

  • AGCO Brands: AGCO is a global provider of agriculture solutions through a unique offering of brands and products that deliver the AGCO vision of “High-tech Solutions for Professional Farmers Feeding the World.”

  • On and Off Board Technologies: Seamlessly integrate all your farm assets — resulting in higher yields, less input costs and greater profits.

  • Support and Training: A new global customer call center and leading-edge product training means you get the expertise and answers to run your operation more efficiently.

  • Dealer Network: One of the world’s most extensive dealer networks gives you global access and support — any time, any place.

  • Service Providers: Connect with preferred service providers and enjoy the freedom and convenience to continue working with local business partners that you trust.

For more information about Fuse Technologies and AGCO’s new connected strategy, visit

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